After deep research, we found out that moms' biggest fear was to fail their babies; also, they were very stressed about the pressure society was putting on them to be "the perfect mom". That's how we came to this beautiful insight and campaign: "You're doing it alright". With this, we encouraged moms to be themselves and trust that whatever decision they took, it was the best for their babies.
The campaign was amplified to different media, including POP and digital.
